Sport luxury brand Cadillac is on a roll and General Motors aims to keep it moving. 

The Cadillac ATS and XTS will launch in 2012, expanding the brand’s lineup from three models (SRX, CTS, and Escalade) to five. The XTS is a large luxury car that will be offered with front- or all-wheel-drive. It goes on sale in late spring 2012 and will be built in Oshawa, Ontario. The ATS — of which we’ve already seen a teaser photo — is a smaller sports sedan meant to take on the BMW 3 Series and other German competitors; it launches in late summer 2012 and will be built in Lansing, Michigan.

The Free Press reports that one of the cars will bow at the Los Angeles auto show this November, while the other will appear at the Detroit show in January 2012. Based on their launch dates, we’d posit the XTS will be shown in L.A. and the ATS will make its first public appearance in Detroit.

Cadillac also will launch its version of the Chevrolet Volt electric car, called the ELR, by 2013. It uses an electric motor and a lithium-ion battery pack as its primary form of motivation, but can use a gasoline engine as a range-extending generator when the battery’s charge is exhausted.

On top of that, Cadillac is said to be developing a rear-wheel-drive luxury flagship sedan. Inspired by the Ciel concept, the flagship vehicle would be positioned on par with the Mercedes-Benz S-Class and BMW 7 Series. The car is still several years away from production. However, Cadillac marketing chief Don Butler says the Ciel concept got people talking about future Cadillac design.

“People are coming into the showroom talking about this vehicle,” he told the Free Press. “It kind of adds to the psyche of positive feeling about the brand.”

Many Cadillac dealers are reportedly remodeling their stores in anticipation of the new cars and a big marketing push from Cadillac. “We’ve got a product onslaught that’s coming,” Butler told the Free Press. “Let’s get our house ready before our guests come in.”

Source: Detroit Free Press courtesy of Automobile Magazine Staff