Press Release: 2010 Ram 1500 Wins “Winter Vehicle Award for Best in Class Pickup Truck” by New England Motor Press Association

Auburn Hills, Mich., Mar 10, 2010 - The 2010 Ram 1500 continued its winning streak, bringing home yet another award in the highly competitive pickup truck segment, receiving the New England Motor Press Association’s (NEMPA) 2010 Winter Vehicle Award -- Best-In-Class Pickup for the second year in a row. The 2010 Ram has won more than 20 awards since its introduction.

"The Ram 1500 stood head and shoulders above the competition due to its superb multi-link coil spring suspension," said John Paul, Winter Vehicle Team Coordinator. "Its creative use of interior storage space and the unique segment busting Rambox cargo storage made it an easy choice for Best in Class Pick-up Truck."

In February, more than 50 members of the NEMPA gathered for their annual Winter Vehicle voting day. Vehicles were chosen based on how they met specific needs of New England drivers during winter.

The New England Motor Press Association is unique among regional motor press groups. Its media members represent all six New England states, reaching one of the largest populations in America. These automotive writers and talk show hosts influence consumers who are in the market to buy cars and trucks in order to cope with the region’s punishing weather conditions.

About the 2010 Ram
The 2010 Ram includes the industry first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; a two-foot bed extender and a cargo rail system with sliding adjustable cleats. The 2010 Ram also includes the first-in-segment coil-spring five-link rear suspension fitted to a solid rear axle providing ride and handling not found on any other pickup truck. A 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) improve fuel economy and performance.

In addition, the 2010 Ram 1500 includes a first-in-segment, factory-installed four-inch dual exhaust styled dramatically into the rear bumper, first-in-segment store-in-the-floor storage bins, twice as many storage spots than the previous model and 35 safety and security technologies. Standard features include side-curtain air bags and Electronic Stability Control (ESC) which includes all-speed traction control, trailer sway control, hill-start assist and anti-lock brake system (ABS). Significantly upgraded interiors with a segment-first surround-sound audio system and a variety of available infotainment features round out the inside.

The 2010 Ram 1500 Crew Cab earned Five Star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government’s safety crash test program.

With a work-hard, play-hard attitude, the Ram Truck Brand continues to offer a full line of trucks and commercial vehicles.

About NEMPA
NEMPA members work for a range of national publications including The Robb Report, Esquire, Hemmings magazine, and Automobile Magazine. They are also represented at some of the leading newspapers in the country including the New York Times, The Boston Globe, The Hartford Courant, The Boston Herald and the Christian Science Monitor. In addition, NEMPA members are syndicated through King Features Syndicate and other national outlets.

Members may also be heard on National Public Radio’s Car Talk as well as radio stations throughout New England including WTIC-AM (Hartford) and WPRO (Providence) and many points in between.

The New England Motor Press Association reaches more than 6 million readers/listeners through member journalists in the traditional New England States and many millions more across the nation.


SOURCE: Dodge