Many celebrities are notorious for making the newspapers, magazines, and now the Internet for all the wrong reasons.
But, for the most part, it is okay with them. Any news gets their name out front to the public which in the long run can do nothing but help their career. Is this same phenomenon helping Toyota? Shiv Singh, vice president and global social media leader for Razorfish.com, claims that it is. According to Singh, the formula for a Social Influence Marketing (SIM) score is: SIM Score = Net Sentiment for the Brand/Industry... Read more at Automotive.com: Toyota Recall News