Cadillac Luxury Brand takes action to avoid General Motors Bankruptcy Stigma

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Cadillac Luxury Brand takes action to avoid General Motors Bankruptcy Stigma

Posted March 12 2010 07:06 PM by RimZ 
Filed under: Industry News, General Motors, Coupes, Cadillac, Sedans, Luxury
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Cadillac, the luxury brand General Motors Co. acquired in 1909, is distancing itself from the Detroit-based automaker to avoid the stigma of the parent company's $50 billion U.S.-backed bankruptcy last year.


Cadillac is erasing the GM name from its marketing and dealerships, changing e-mail addresses to @cadillac.com from @gm.com and exiting companywide promotions such as the Red Tag Event, said Nick Twork, a spokesman...


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