Even in our gilded age of $5 coffee libations and $10,000 plasma TVs, the price shocks like a hornet sting: a Toyota that costs... nearly $400,000. True, the limited-edition, two-seat, rear-drive LFA supercar, due to appear here in early 2011, will hide its Toyota roots behind the velvet rope of its maker's Lexus brand, but the sticker is staggering nonetheless. The most expensive model in the current Lexus portfolio, the LS 600h hybrid luxury sedan, starts at $106,910.

"The LFA is a halo car for the F marque," says national manager for Lexus Advanced Business Development Paul Rohovsky, referring to the Lexus F performance division (think "AMG Mercedes") behind the IS F sport sedan. Indeed, Rohovsky is candid: "The LFA will raise passion for the brand, an admitted Lexus shortcoming," he says. [The full review]