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Why It's Bad for GM that They Forced CEO Fritz Henderson Out

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Why It's Bad for GM that They Forced CEO Fritz Henderson Out

Posted December 4 2009 05:37 PM by luciscup 
Filed under: Industry News, General Motors, Chevrolet


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Talk about crashing the family sedan. General Motors Co.'s board of directors, ever anxious to show that they're driving the company's new Caddy, absolutely blew it on Tuesday when they forced out CEO Fritz Henderson. It doesn't matter how it all went down -- whether they asked Henderson to stay on for the rest of the year but he gave them the ziggy anyway, or if they asked him to immediately leave, or some other scenario -- GM saw millions of dollars washed away in lost media coverage of key new products, or at least diminished exposure, thanks to Henderson's resignation on the eve of media days at the Los Angeles Auto Show.




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