We came down hard on GM's new "May the Best Car Win" campaign and website earlier (and it completely deserved it), but it looks like at least something decent is coming out of the whole marketing campaign.
GM's Bob "Maximum Marketing" Lutz today challenged any comers in an unmodified production sedan to a duel in a Cadillac CTS-V on a racetrack. Jalopnik accepted, challenging him to race in an AMG C63.
77-year-old Bob Lutz told reporters he would challenge anyone in any production sedan to a race around Mazda Laguna Seca Raceway and try to beat him
[The Full Scoop]