TORRANCE, Calif. — May 5, 2009 — Scion today announced the winning schools of its first-ever “High School Marketing Competition.” Wichita High School East (Kansas), Mt. Spokane High School (Washington) and Ypsilanti High School (Michigan) have all been granted the chance to select from a variety of prizes packages worth up to $7,000 that will go toward their school.


 

“Scion was impressed by the creative talent, strategic planning and thorough brand evaluation exhibited in each of the proposals for our ‘High School Marketing Competition,’” said Jeri Yoshizu, Scion sales promotions manager. “We are very proud of all the high schools that entered the contest and hope to possibly use the ideas provided in the proposals to reach even more young consumers across the nation.”

Each high school prepared a real-world marketing campaign with original and innovative ideas to appeal to young Scion customers in their region. Scion executives judged each proposal and selected the top three schools, which now have the option of choosing from several different prize packages totaling $7,000 - from a “Prom Package” that invites a guest DJ to their school dance (valued at $5,000) to a “Deluxe Design Package” (valued at $5,000) that supplies the school with two Mac computers, scanners and printers.

About mBF

malbon Brothers Farms (mBF) is a multi-media creative branding and marketing collective focusing on the art of Nuance Marketing. mBF organically cultivates brands and connects their products to a particular network of people by effectively identifying and utilizing societal cues and cultural nuances to establish brand relevance and authenticity; thus creating a more original and salient brand communication or marketing platform. mBF creates customized marketing campaigns, branded strategies, designs, events and experiences that connect brands to their core consumer. mBF’s headquarters are in the heart of New York City with satellite offices in Los Angeles, Atlanta, Tokyo, Paris, and London. For more information, visit www.malbonfarms.com.



Source: Toyota/Scion/Bender/Helper Impact