Now I'm not sure how car brands got involved in comparing to presidential nominees, not after the Prius fiasco with McCain anyways, but it seem to be part of a survey, and the answers and comparisons, sure were interesting.

Landor Associates and research firm Penn, Schoen & Berland were the geniuses behind this survey in where they asked people to compare Obama and McCain to brands. The results were telling. While Democratic nominee Barack Obama was compared to Google, his Republican competitor John McCain was linked to AOL. Obama was also associated with BMW and Target, while McCain was linked with Ford and Wal-Mart.

Now I'm not one to say that this isn't funny but really how does this prove anything to do with election time?" Well this similarity in the candidates' brand strategies also indicates that whichever candidate best achieves the positioning they are both trying to claim may well be the winner on November 4," said Stiff. So what brand do you think best describes Obama and McCain?

Source: adweek