London: Chevy's Penny Billboard Picked In Minutes

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London: Chevy's Penny Billboard Picked In Minutes

Posted July 9 2008 11:57 AM by Kevin Y 
Filed under: Industry News, Chevy

Chevrolet Chevy Aveo Billboard London Penny Pennies

Would you bend over to pick up a penny by your foot? what if that penny was right next to you within arms reach?

Chevrolet launched a new ad in London today depicting a 20-foot billboard of a Chevy Aveo made entirely from pennies. Unfortunately, the advertising only lasted thirty minutes as hundreds of passers took a moment to pick up a penny or two.

Yellmalta reports that the penny billboard was unveiled in London's New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

Chevrolet's Les Turton commented:
“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first.  We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.  At least it showcases the fact that the new Chevrolet Aveo is quite literally great value-for-money.”

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