2009 North America Auto Show Lacks Space For Suzuki Motor

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2009 North America Auto Show Lacks Space For Suzuki Motor

Posted June 26 2008 08:47 AM by Kevin Y 
Filed under: Industry News, Detroit Auto Show, Suzuki

Suzuki Logo

The Japanese automaker stated that they will not be attending the 2009 event at Cobo Center due to lack of space.

Suzuki is the second automaker to leave the Detroit show in two years.  Porsche pulled out last year, but it cited a lack of significant customer base as the reason for its departure.  

"From a Suzuki standpoint they were in need of space -- more than they were allocated," said Rod Alberts, executive director of the NAIAS.  There's a need for additional space at Cobo. It's time for some expansion."

A Suzuki spokesman said the space and location that the company was offered didn't fit its display needs, adding that the Suzuki's plans for more active displays couldn't be accommodated. Suzuki plans to introduce three new products in the next 18 months, and other cities better fit their marketing needs.

source: detnews

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